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Good branding is good for business

28 Jun 2021

Designing a good corporate ID is so much more than designing a beautiful logo. Yes - good branding should get the desired first impression but it should also reflect your business and its brand strategy, improve your brand recognition and increase the value of your company.

 That’s why, for me, branding design is an art. It’s a creative solution that can assist companies in solving an important business problem – How do I stay visible in the chaos of things? Do you have enough brand recognition? Is your company or product memorable? How do I provide employees with direction and motivation? How do I make acquiring new customers easier?

 For me, designing your corporate identity – essentially the “face” of your business  - means finding out who is behind the face. Exploring the soul of the company - What makes the difference? Understanding what you do, how you do it, why you do it? That way, we discover the powerful business concepts that can tell your brand story so that your branding IS memorable. Then it works. Then it lasts. Then the pictures make sense. Then we have something to build your brand on. 

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