Packaging design should reflect both your product offering and the experience of your brand? What does your packaging say?

Communication is 80% visual.

Packaging is the silent salesman – it is your product’s first encounter with the target audience at point of sale. It must therefore visually reinforce your brand’s uniqueness and set it apart from your competitors on the shelf.

Good packaging design creates a strong shelf presence and should project a perceived standard of quality by reflecting the product’s strengths and attributes. At the same time the packaging needs to measure up to the expectations of your target market.